When we translate the word “Title” into Turkish, we encounter meanings such as “title” or “title”. Other uses of this term include such expressions as “naming”, “titled” or “titled”.
In the context of SEO (Search Engine Optimization), “Title” refers to the title of a web page. Among the hundreds of factors that SEO takes into account, the page title is considered one of the most critical elements that determine how the site will rank in search engines. Therefore, great importance should be given to correctly determining page titles during the optimization process.
Importance of Title in SEO Analysis and OnPage Process
In SEO studies and OnPage, that is, on-site optimization activities, Meta Title, or in other words, the page title, is the first issue we focus on when starting work. When performing SEO analysis, we optimize the title section to include keywords with high search volume in order to increase the traffic of the page we target. In this way, we achieve the goal of increasing the amount of organic traffic across our website.
How can you make your title tags more effective? Because they target both search engines and internet users, perfectly optimizing title tags requires an important balance of SEO and marketing appeal.
How Can You Optimize Your "META TITLE"?
What should be the character limit?
On search engine results pages (SERPs), the length of each page preview is restricted to a certain pixel limit, usually around sixty characters.
If you exceed these limits, the search engine may automatically truncate your title. This can cause your title to lose meaning and cause a decrease in visitors from Google. Importantly, Google does not specify a strict limit for title length; We should point out that this is just a visual restriction.
A Single TITLE Tag for Every Page
The purpose of the title tag is to provide information about the content of that page. Different types of sites, such as a blog, e-commerce site or promotional site, have a variety of content, and each page should logically have its own META TITLE.
Add keyword
A META TITLE should contain the keyword you are targeting. For example, a store with a “perennial orange flowers” category would be expected to include this keyword phrase between the <title> and </title> tags.
The Attractiveness of Your Title
Nowadays, no search engine can directly measure how attractive your title is. Instead, it is important to note that appeal is based on metrics such as click-through rate (CTR) or bounce rate, and whether it is truly relevant is evaluated based on these criteria.
Mistakes to Consider When Using Titles
One of the common mistakes made when using title tags is trying to over-optimize, especially by adding too many keywords or deliberately repeating certain terms.
This type of over-optimization, whether intentional or unintentional, can be perceived by search engines as spam or an attempt to manipulate results. These tactics, which are against the rules of search engines such as Google, may lead to the site being penalized. Therefore, excessive optimization of meta tags may reduce the visibility of your site, contrary to what is intended.
Is Using Automation Risky?
While Black Hat SEO is often associated with automation, White Hat SEO practices suggest that automation is a strictly negative method for SEO.
However, proper SEO work carried out in accordance with the rules set by Google can automate tedious and repetitive processes. For example, actions such as automatic redirects, 404 error detection, internal links or page integrations based on user requests can be carried out automatically without violating Google’s rules.
Black Hat techniques pose risks to your site’s medium and long-term online presence, and few companies offer such services today. For example, yenihatoker.com only offers White Hat SEO services that comply with Google’s guidelines.
Searching for the Pronunciation of the Word "Title"
One of the interesting results we encounter when we take a look at the analysis tools is that the number of searches for the word “taytıl”, which is the Turkish pronunciation of the word “Title”, is gradually increasing. Apparently, searching for English words using their pronunciation instead of their spelling has become an increasingly common habit in Turkey.