In today\u2019s constantly changing and evolving technological age, significant changes are observed in communication technologies. These innovations in the digital age have led brands to develop certain strategies to differentiate in a competitive environment, establish a new brand value, and encourage individuals to make purchases. While determining their strategies in the advertising process, brands have preferred to use social media platforms equipped with digital communication technology. Social media platforms have revealed an advertising strategy in which individuals with a high number of followers, known as influencers or phenomenons, are preferred to guide users\u2019 purchasing behaviors.<\/p>\n
The term \u201cInfluencer,\u201d which has found a prominent place in our daily life and language, has established its position as a step conducting the marketing relationship between target audiences and brands. This marketing concept is termed \u201cInfluencer Marketing\u201d. In its broadest definition, it is a marketing technique that a brand employs to increase the visibility of its product or service on social media platforms. Due to its characteristic as an advertising strategy that shapes consumers\u2019 purchasing behaviors, influencer marketing has become one of the essential concepts in the advertising sector.<\/p>\n
Influencer marketing is a marketing technique established primarily on platforms such as Instagram, Youtube, and TikTok by individuals with a high number of followers. Influencers can reach and influence audiences on various social media platforms. They can also identify themselves online as bloggers, YouTubers, phenomena, or YouTube vloggers. An influencer with a significantly high and engaged follower count has substantial persuasive power over their audience.<\/p>\n
Throughout the day, they interact with their followers through stories they post or ads on their profile pages. While building trust with their audience, they establish a digital connection, ensuring the concept of an influencer takes a place in our lives. Influencers charge per post they make. The fee they demand is directly related to their number of likes and followers.<\/p>\n","protected":false},"excerpt":{"rendered":"
In today\u2019s constantly changing and evolving technological…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"index-hizmet-detay.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-17707","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n