Facebook Ads
Facebook, which is estimated to have about 2 billion users worldwide today, has become a digital neighborhood. We know that users spend an average of one hour a day on Facebook, which has placed Facebook third among the most visited social networking sites. Not only being a social network platform, this giant platform has transformed the advertising world in the digital platform and redefined the building blocks of the digital market with Facebook ads.
Facebook ads have rightfully become one of the most preferred marketing platforms by brands when it comes to digital advertising today. Brands prefer to use Facebook Ads to promote their products or services and to reach the target audience based on specified criteria. Facebook ads offer targeting related to advertising strategies to brands using a proprietary algorithm it has determined. Facebook ads can be seen in different forms and various areas: News feed, stories, right column, video ads, and Messenger.
Types of Facebook Ads
On Facebook, you can determine multiple types of ads and make choices suitable for your brand according to your needs. If we group the types of Facebook ads under a few headings;
Image ads are a visual representation of a brand. It’s a type of ad where posters, logos, or other visual designs are prepared. If you want to increase the visibility of your brand or make your website visually more powerful, Facebook image ads are a great choice for this purpose.
The most effective aspect of video ads is that they increase your brand’s sales and thereby enhance your visibility in the marketing world. Although more costly compared to other Facebook ad types, the budget you allocate for video ads will definitely carve out a unique place for you among your competitors. Additionally, video ads also help your brand to appear in the News Feed area of the target audience you’ve determined.
Collection ads allow you to showcase and promote multiple products or services from your brand together. Instead of advertising each of your products individually, you can introduce multiple products with a single ad and at the same time give your customers a choice regarding your products or services.
Introducing your products with the help of catalog ads is another preferred type of Facebook ad. In the catalog, along with the product name, visuals, features, and prices of your products are also included. With this feature, your customers get to see many attributes of your products all at once.
Lead form ads allow your target audience to share certain information about your brand. With specified information fields like email and phone numbers, you can expand your customer portfolio. This also provides you with an interactive advertising space. That means you can identify individuals interested in your products and subsequently craft ads or campaigns that would pique their interest.
This type of ad is preferred on Facebook especially for showcasing multiple products at once. Also referred to by the term “Carousel”, this ad type has a highly interactive structure. In this template, 2 to 10 visuals can be displayed side by side. You can use photos and videos together simultaneously.
These ads appear within the Messenger app and allow you to engage directly with users through a messaging technique.
Why Should You Advertise on Facebook?
Facebook Ads is a digital marketing option specifically tailored according to the characteristics of your target audience (demographic structure, age, gender, and interests). Especially with its vast user base, Facebook offers a significant advertising advantage for brands. With Facebook ads, it’s made possible to reach individuals interested in your brand by specifically targeting them. When we look at the necessary components for an effective Facebook ad campaign, they include:
Proper analysis of your target audience
Clearly defined marketing objectives
Clear and understandable content that best promotes your brand
Use of visual ads that are of high quality and impactful
Ad tests that provide feedback
Optimization
The advantages your brand can gain from Facebook ads can be listed as follows:
- With its average user base of 2 billion, Facebook offers a vast audience. Through Facebook ads, you can reach a broad customer base.
- With the advertising options provided by Facebook, you can monitor the view rate of your ads. This feature indicates how well your ads are understood by your customers and how effective they are.
- Mobile advertising accounts for about 85% of ad revenue today. Therefore, by using Facebook ads, you benefit from such a vast network.
- Thanks to multiple ad options with Facebook ads, you can present your products in various content and formats. This way, you can offer your ads according to different ad formats chosen by your target audience.
- Facebook ads are much more budget-friendly compared to other advertising channels.
- As Facebook is a massive digital platform, the advertising advantages it offers align with its magnitude. For instance, you can quickly receive feedback related to your brand, products, or services, allowing you to capture the innovation process.
- With the increase in your follower count, you can engage more interactively.
Cost of Advertising on Facebook
The cost of advertising on Facebook, in other words, the advertising prices, varies depending on your brand’s goals and the duration your ads are displayed. The time intervals in which your ad will appear will also affect the payment methods you choose based on views. The most crucial point to consider in pricing is not necessarily opting for a low-cost ad, but choosing the ad that will introduce your brand more easily and effectively to the target audience. Since the ad will also be a reflection of your brand, every planned and correct expenditure on your promotion will contribute to this path and increase brand awareness.
Facebook Ad Features and Dimensions
Facebook ad features vary depending on the format and placement of the ad you’ll place.
- Aspect ratio 16:9 or 9:16.
- The title for Facebook image ads should be around 25 characters and the text should be in a range like 125 characters.
- Recommended resolution is 1,200 x 628 pixels.
- File format accepted is JPG or PNG.
Video ads offer a wide range in terms of timing criteria.
- Aspect ratios are 16:9, 1:1, 4:5, or 9:16.
- The maximum video file size is set at 4 GB, while the video length ranges from a minimum of 1 second to a maximum of 240 minutes.
- Video formats accepted are MP4 or MOV.
- Video resolution: Minimum 720p.
- Ad text is set at 12 characters, title at 25 characters, and link description at 30 characters.
- The recommended image size is 1,080 x 1,080 pixels, while the image size should be at least 600 x 600 pixels.
- File formats preferred are JPG or PNG. The aspect ratio is 1:1.
- Maximum number of images is 10.
- Ad text is around 125 characters, the title is 40 characters, and the link description is about 20 characters.
- Cover image or video: Dimensions are 1,200 x 628 pixels (for image) or a minimum of 720p (for video).
- It is recommended for the video length to be short, around 2 minutes.
- The recommended resolution is 1,080 x 1,080 pixels. File format should be JPG or PNG (for images), MP4 or MOV (for videos).
- Ad text is 90 characters, title is 25 characters, and link description is 30 characters.
- Image size is 1,280 x 720 pixels, with a minimum width and height of 600 pixels.
- Aspect ratios are 16:9, 1:1, or 2:3.
- Ad text is 125 characters, title is 25 characters, and link description is 30 characters.
- File format is either JPG or PNG.
Methods of Advertising on Facebook
The methods for advertising on Facebook are centered around a few key points:
- Create a Facebook business page for your brand.
- Go to Facebook Ads Manager to manage your ad campaigns.
- Click on the “Create” option for a new campaign.
- Choose an objective for your campaign and define it.
- Determine your target audience.
- Choose your ad placements (Facebook, Instagram, Audience Network, and Messenger).
- Set your advertising budget.
- Choose the ad format that aligns with your campaign objective, review the ad you have prepared, and send it for approval.
- Lastly, monitor, track, and optimize your campaign.
There isn’t an option for free advertising on Facebook. However, by determining your target audience and creating posts that are SEO (Search Engine Optimization) compliant suitable for your brand, you can increase engagement and boost your brand’s visibility. Moreover, with these SEO-compliant posts, you can reach more people with ads for your products and services and receive more engagement.
The first step is to target the right people. To effectively advertise on Facebook, you need to determine who you want to reach. Besides, you should consider the expectations of users from your products or services and take steps accordingly. In other words, you should segment your potential customers into specific areas and make your determinations in this direction. The target audience is an indispensable foundation for your brand’s advertisement.
The word “catalog” carries the same meaning on Facebook as it does in its literal sense. It’s a comprehensive list containing information about the products you want to advertise and through which you will introduce and sell these products. Here are the steps you need to follow:
- Go to “Commerce Manager”.
- Click on “Get Started”.
- Select “Create a Catalog” and then choose “Add Catalog”.
- Decide how you want to add your products to the catalog and select “Upload”.
- Name your catalog and click “Create”.
By following these steps, you’ll have successfully created a new catalog.
Facebook Business Suite is a centralized platform that allows brands (businesses) to easily manage their Facebook, Instagram, and Messenger accounts through a single website and mobile app. It provides a unified area to connect with your customers and consolidates helpful tools in one place.
Facebook Ads Manager is a management portal. With this feature, you can create a business account, manage that account, advertise, and maintain order for your brand’s operations. With this service provided by Facebook, your work becomes even easier. You can achieve more efficient results and also ensure positive management of your social media accounts, increasing their engagement.
Users can utilize the Facebook Ad Library to gain more extensive information about advertisements using the infrastructure provided by Facebook technology. Here, you can access comprehensive and transparent information where you can see how your competitors are advertising, their style of advertising, and what targets they aim for with their ads. To find a specific advertisement, you can enter the name of the brand or company publishing it and examine all the pages containing the relevant keyword.
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