Youtube Ads
Over time, YouTube has become an internet phenomenon and was founded in the USA as an initiative of three former PayPal employees. The first video uploaded to YouTube in April 2005 was a 19-second video titled “Meet at the Zoo,” filmed by one of the co-founders, Jawed Karim, at the San Diego Zoo.
In a short period, YouTube reached millions of users and was purchased by the search engine giant, Google, in 2006 for 1.65 billion dollars. Today, YouTube, which offers everyone the opportunity to broadcast videos, provides a vast arena for people to like, comment on, and share videos uploaded by users. Attracting the attention of millions globally, YouTube has also captured the attention of brands wanting to carve out a noticeable space in the advertising world, becoming one of the most preferred platforms in digital advertising in recent years.
What are YouTube Ads?
Today, YouTube stands as the most widely used and popular video sharing network, attracting significant attention not only in Turkey but also around the world. YouTube ads refer to videos prepared to appear at the top of YouTube content or in search results. Visited by almost one-third of internet users worldwide, YouTube boasts billions of views daily, positioning itself as a pioneer among the most significant social media platforms. Owing to this feature, it has become one of the digital advertising arenas that the advertising world focuses on.
Securing a significant position among the most searched search engines, YouTube offers advertising services that many brands opt for, making it one of the highest engagement rate advertising models. Brands can track view and like numbers of their advertising strategies, along with many more details, with the help of this pioneering video sharing site. With YouTube ads, you can reach your target audience in a short time and determine the success rate of your advertising campaign.
YouTube Ad Models
In Turkey and even globally, it has become more advantageous for companies to advertise on YouTube instead of reaching masses through television advertising. Reaching the targeted audience in a short time is both easier and offers more cost-effective opportunities. Given the current situation, it’s not surprising that digital advertising is preferred over traditional advertising. YouTube Ad models offer users multiple advertising alternatives:
This ad model is one of the most preferred ad models on YouTube. TrueView ads provide the highest interaction between users and advertisements. After users open the video they want to watch, it’s the type of advertisement played before the video starts. In the bottom right corner, there’s a countdown timer set for the video, while in the bottom left, there’s a link to go to the website of the brand advertising.
Also known as in-stream unskippable ads, as the name suggests, users are required to watch these ads. Compared to TrueView ads, brands pay on a CPM (Cost Per Thousand Views) basis for non-skippable YouTube ads.
Skippable ads are an advertising model that can be used on YouTube’s web and mobile platforms. Users can skip these advertisements by clicking on the “Skip” button after watching for 5 seconds.
In the sponsored card ad model, there are pop-ups known as call-to-action messages that appear in a small size in the videos. There is a small “i” shaped area on the right side of the video. When you click on where this button is located, the card expands, and when the “i” icon is clicked, your videos open up.
Bumper Ads are 6-second advertisements. Since the duration of this ad model is short, brands that use the Bumper ad model need to deliver their advertising strategies and messages to the users (audience) in a short time.
The visual in the video is located at the bottom of the video content. If no visual will be used in the video, a text area can be used instead.
Among YouTube ad models, Display ads are an advertising model that can be viewed on desktop devices. In other words, this ad model is viewed via YouTube’s website.
In the sponsored card ad model, there are pop-ups known as call-to-action messages that appear in a small size in the videos. There is a small “i” shaped area on the right side of the video. When you click on where this button is located, the card expands, and when the “i” icon is clicked, your videos open up.
Bumper Ads are 6-second advertisements. Since the duration of this ad model is short, brands that use the Bumper ad model need to deliver their advertising strategies and messages to the users (audience) in a short time.
The visual in the video is located at the bottom of the video content. If no visual will be used in the video, a text area can be used instead.
Among YouTube ad models, Display ads are an advertising model that can be viewed on desktop devices. In other words, this ad model is viewed via YouTube’s website.
How to Advertise on YouTube?
The first thing you need to do to advertise on YouTube is to have your video uploaded to YouTube. After uploading your video to your channel, you can start your advertising process by creating your campaign from your Google Ads account.
Start creating a new campaign under the “campaigns” tab in your Google Ads account by selecting “+ New Campaign”. Choose “Video” as the type for your advertising campaign. Continue to set up your advertising campaign by determining the video ad model for your advertising model.
Determine a name for your advertising campaign. After setting your budget, select the dates you want to publish your campaign. Choose your bidding option and networks according to the advertising model you will use. Set location and language preferences.
The most crucial part of the advertising process is determining the target audience; ensure you do this with utmost precision. Accurately determining YouTube ad targeting options is the fundamental building block of the connection between you and your target audience. Finally, add your video and deliver your compelling message to meet with the users.
Why Should You Advertise on YouTube?
Social media holds significant influential power in the digital advertising world today from a brand’s perspective. Therefore, brands increasingly prefer the digital world when it comes to social media advertising. With YouTube ads, you can analyze your target audience well and measure the performance of your advertisements. Moreover, by closely monitoring the viewing rates of users interested in your ad, you can efficiently allocate your budget and utilize it entirely for your potential customers. Of course, by partnering with YouTube, the world’s largest video-sharing platform, you can enhance your brand recognition and also boost your direct sales.
Determining the foundational elements of advertising optimization for every brand on YouTube is of utmost importance. With a well-managed advertising process, you can achieve significant sales through a successful ad campaign that drives traffic to both your brand and your brand’s website. The goal of your ad campaign is to attract users’ attention to the products or services associated with your brand while also ensuring they watch your video. YouTube is the world’s second-largest search engine. YouTube offers a range of advertising options to brands with various ad models. Advertising on YouTube is the shortest and most convenient way to promote your brand.
What are the Advantages of YouTube?
Managing the advertising process on YouTube efficiently means ranking high on search engines, utilizing advanced targeting options, and having optimal interaction with your customer base.
Moreover, YouTube advertising offers multiple advantages:
- Increasing your brand’s awareness.
- Determining the accuracy of your advertising strategies.
- Enhancing loyalty with your current customer base.
- Boosting your sales figures.
- Branding through video advertising.
- Securing a distinct position for your brand in your market.
- Ranking high in search engine results.
Frequently Asked Questions
Like the advertising models in Google Ads, you can set a daily budget for advertising on YouTube. In YouTube ads, you won’t pay if users don’t watch your ads.
To advertise on YouTube, your video needs to be on the platform. To introduce your video to your target audience on YouTube, you also need to have a channel.
Each advertising model on YouTube has its own target audience. The important detail here is how suitable the advertising model you choose is for your advertising campaign.
On YouTube, there are many types of ads that can be chosen depending on your advertising target. Each of these advertising models has different video durations. It’s essential to accurately determine your target audience and create an ad accordingly.
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