Menu

Deep linking refers to links on the internet that direct users straight to specific content. These links typically lead to a particular page or content within a website. While a standard web link usually directs to the homepage or a general site, a deep link takes you directly to more specific content related to a certain topic, product, or service.

For example, “https://admuch.com/” is a standard link, whereas “https://admuch.com/tr/seo/” is a deep link because it takes you directly to the SEO-related content on the site. Deep links are generally more useful and effective because they allow users to quickly reach the content they are looking for and help them understand the overall structure of the site more easily. Additionally, deep links help websites gather more data and perform analysis about specific content.

What about mobile applications?

As mobile applications gain popularity, providing users with easy and fast access to share content has become important. Mobile deep links play a key role in this context. Simply put, mobile deep links allow users to share specific content within an app.

For example, imagine you want to share a news article in a news app. If the app does not support mobile deep linking, your friend will only see the app’s main homepage and will have to navigate inside the app to find the related news article. However, if mobile deep links are used, the friend will be directed straight to the page where the news article is located.

derin linkleme deep linking nedir 1

Why is this important?

Because content in mobile applications is often not publicly accessible. Regular web links don’t work inside apps because the app must be installed. Even if the app is installed, there is no standard way to access content, and each app’s content is unique to that app.

Mobile deep links provide app developers and marketers great flexibility in directing users to specific content. They improve user experience and can increase conversions. Therefore, the use of deep links in the mobile app world is becoming increasingly common.

Sharing content from mobile apps should be an easy and quick experience for users. However, many apps cannot be accessed via standard web links. This negatively impacts user experience, disrupts companies’ metrics, and makes it harder for small developers to communicate with their customers. As a result, competition levels can remain low, and large companies may continuously maintain market leadership—even if their apps are poor—just by staying dominant.

Deep links are an important tool to solve these problems. Deep linking within mobile apps allows users to directly access specific content. This improves user experience, enables users to easily discover engaging content, and provides developers with better customer connection.

derin linkleme deep linking nedir 3

Deep links can generally be divided into three categories:

Traditional/Legacy Deep Links: These deep links are created based on the app’s URL scheme. For example, a link like “myapp://category” can direct users to a specific category within the app. Each app has its own URL scheme, and if there isn’t one, developers can easily create it.

Contextual Deep Links: These deep links direct users to a specific context within the app. For instance, they can be used to add a specific product to a user’s cart. This way, a more personalized experience can be offered to the user.

Parameterized Deep Links: These deep links work with specific parameters and direct users to a particular section or content of the app. For example, parameters can be used to link directly to a specific news article in a news app.

These different types of deep links provide developers and marketers with flexibility in directing users to specific content. This leads to a better user experience and higher conversion rates, thereby increasing the competitiveness of apps.

derin linkleme deep linking nedir 4

How Do Deep Links Help You in This Context?

Deep linking improves user experience by enabling direct access to content within mobile applications. This way, users can share and discover specific content inside the app. Traditional deep links are created based on the app’s URL scheme. For example, a link like “myapp://category” can direct users to a specific category within the app. However, these links do not work for users who haven’t installed the app because their phones cannot find an address to open the app, resulting in an error.

Deferred deep links work depending on whether the app is installed or not. If the app is installed, the link directs the user straight to the content. If the app is not installed, the user is redirected to the app store to download the app, and after installation, they can access the content. This provides a quick way to show users specific content.

Contextual deep links combine the features of both traditional and deferred deep links. These links provide more information and stronger connections. For example, they may include data about which app the user will be directed to, where the link was clicked, and who created the link. This enables app developers to offer personalized experiences to their users, and users can more easily discover interesting content.

In this way, deep links help mobile apps provide a user-centered and interactive experience. Users can access content faster and enjoy a smoother experience when switching between apps. This also allows developers to increase user loyalty and improve their app marketing strategies.

SİZİ ARAYALIM
x
FORMU DOLDURUN
SİZİ ARAYALIM