Linkedin Ads

The most concise answer to the question “What is LinkedIn?” is: LinkedIn is a networking platform, where professional relationships are managed. It is a social platform where users can create profiles to share their work experiences, education, and personal branding. They can also apply for job listings and publish articles. Depending on the free and premium options offered by LinkedIn, you can tailor your membership to the features you want to use. Originally founded in 2003, LinkedIn is a widely used platform for job seekers, those looking to develop professional relationships, and businesses. With the advertising advantages provided by LinkedIn Ads, you can help your brand achieve its goals.

In today’s digital advertising landscape and considering the undeniable power of its impact, we can see how effective social media platforms are. With LinkedIn Ads, which facilitates communication among professionals in the business world, you can reach a professional-based target audience and provide multiple advantages to your personal brand or business. By advertising on LinkedIn, you can increase brand awareness, drive customer conversions, and engage with audiences within your defined business network.

LinkedIn Advertising Models

Sponsored Content

Sponsored content ads are the most commonly used advertising model on LinkedIn. They are displayed as posts in the feed. If you want your ads or updates for your brand to reach more people, you can choose this advertising model to make your ad campaign more accessible.

Carousel Ads

Also known as Carousel Ads, they are a preferred advertising model for telling a story about your brand or promoting different aspects of your products simultaneously. You can use this advertising model to publish ads with multiple visuals and reach your target audience more quickly.

Text Ads

When used in conjunction with sponsored content, text ads can deliver high efficiency. They are also used as an alternative to content ads.

Sponsored InMail

Why Should You Advertise on LinkedIn?

LinkedIn is a social media platform with approximately 600 million users in its most recent version. If you want to quickly reach a wide audience with your brand, business, or personalized professional work life, you can choose LinkedIn’s advertising tools. LinkedIn will help increase your brand visibility with several advantages:

• LinkedIn is currently the most functional and largest social network for professionals in the world.
• LinkedIn is the most important digital business channel used by B2B advertisers.
• You can increase brand awareness by creating a company page without any cost.
• Since it is a platform with a professional user base, you can fulfill your staffing needs.
• LinkedIn accounts for approximately half of the traffic to blogs that share content related to the business world.
• The readership of articles published on LinkedIn consists mostly of professionals in high-level positions in the business world. Therefore, when you advertise on LinkedIn, you engage with an audience that is entirely relevant to you, thus increasing your brand’s visibility.

After completing the advertising process on LinkedIn, the most crucial step that follows is analysis. By carefully analyzing the clicks on your ads, you can understand your target audience and create retargeting campaigns to enhance your brand value. Knowing who your potential customers are will assist you during the advertising process. Additionally, regularly monitoring the performance of your ads will help you gauge the efficiency of your advertising campaign.

Using LinkedIn as an advertising platform and creating ads has emerged as an excellent marketing strategy, especially in recent times. Every ad you publish on this platform, which is one of the pioneers in the digital business world, and every piece of content you create will elevate your brand value. By participating in this community, which boasts the distinction of being the largest social platform in the business world, you can effectively manage your professional staffing needs, utilize its personalized features to enhance interaction, seize opportunities in the business-to-business (B2B) model for your business, and create your own company page.

LinkedIn Advertising Costs

The factors influencing advertising costs on social media platforms are also applicable to LinkedIn. This cost structure, which varies based on your brand and advertising objectives, is distinct for each advertising campaign. Compared to advertising costs on other social media platforms, LinkedIn tends to be more expensive but is recognized for delivering more efficient returns, especially in the B2B sector. As LinkedIn ads are often perceived as the costliest advertising option, advertisers need to make thoughtful decisions in setting their advertising goals and plans to make the most efficient use of their budgets. LinkedIn advertising offers payment options in both dollars and euros, with a daily budget limit of $10 per campaign. LinkedIn offers various advertising cost models, allowing you to control your campaign costs from different perspectives:

Cost Per Click (CPC)

Cost Per Mille (CPM)

LinkedIn Advertising Features and Dimensions

Every ad you choose on LinkedIn to reach your advertising goals has its unique features and dimensions:

Text Ad Specifications

• Logo File Type: JPG or PNG
• Title: Max. 25 characters
• File Size (logo): 2 MB
• Text: Max. 60 characters
• Image Dimensions (logo): 100 pixels x 100 pixels

Single Image Ad Specifications

• Text: Max. 150 characters
• Image Size: Max. 5 MB / Up to 7680 x 7680 pixels
• Title: Max. 200 characters
• Image Type: JPG, PNG, or GIF
• Aspect Ratios: 1.91:1 (horizontal, desktop, and mobile), 1:1 (square, desktop, and mobile), 1:1.91 (vertical and mobile)

Video Ad Specifications

• Video Type: MP4
• Text: Max. 600 characters
• Video Size: Max. 200 MB
• Video Duration: Max. 30 minutes
• Aspect Ratio: 1.778 – 0.5652
• Resolution: Width (640 to 1920 pixels), Height (360 to 1920 pixels)

Carousel Ad Specifications

• Text: Max. 255 characters
• Title: Max. 745 characters
• Cards: 2 – 10 cards
• File Size: Max. 10 MB
• File Type: JPG or PNG
• Aspect Ratio: 1:1
• Resolution: Min. 1080 x 1080 pixels

Advertising Methods on LinkedIn

Advertising on LinkedIn is particularly important for individuals involved in professional work life. In this significant business platform, there are multiple methods to correctly utilize marketing strategies and manage an advertising campaign. Advertising methods on LinkedIn involve several simple steps:

1. Create an advertising campaign.
2. Select your language.
3. Determine the type of ad.
4. Create your ad text.
5. Select your payment method.
6. Set your daily budget.
7. Ad reporting.
8. Monitor feedback.