Instagram Ads

One of the most widely used social media platforms, Instagram is an application that allows for the free sharing of photos and videos. Users can upload visuals or media and edit them with the help of filters. Additionally, through the “stories” feature, they can make visual shares that are deleted within 24 hours, allowing them to share details throughout the day with their followers.

With a current user count approaching approximately 1.5 billion, Instagram has become a tremendous digital platform for advertisers. It’s understandable why a social media medium with such a vast and extensive user base is so preferred by advertisers.

Even though Instagram has fewer users compared to its parent company, Facebook, it is preferred as a digital advertising medium due to the visual richness of its ad types and its ability to reach target audiences. Instagram ads, also known as Instagram Ads, can be referred to as a payment method intended to publish sponsored content. Since Instagram is a visual social media platform, ads on Instagram predominantly consist of posts accompanied by visuals rather than text.

We can closely examine a few tips for an impressive and successful advertisement on Instagram:

• Identify your target audience correctly. The first step in both traditional and digital advertising is accurately determining your target audience.
• Ensure the harmony between your brand and the advertisement created for your brand, as well as the people you collaborate with. Users are extremely sensitive to this harmony in choices.
• Use high-quality visuals and rich content in your ads. Since Instagram is truly a visual platform, ensure that your ads comply with these standards.
• Take your customers’ feedback into account and, if necessary, update the visual and text content in your ads.
• Determine your ad’s budget and duration correctly. Set realistic goals.

Why Advertise on Instagram?

Because Instagram is a platform with a wide reach and a high number of users, any brand that wants to engage with users should be present on this social platform. From this perspective, advertising on Instagram is quite essential for advertisers.

When advertising on Instagram, you have the opportunity to select your target audience. This allows you to determine who your ad will reach, where it will appear on users’ homepages, and distinguish users’ interests, likes, and interactions with other pages.

From a cost perspective, Instagram allows you to allocate a smaller budget, and it assists you in advertising without the need for an advertising agency. You can increase your brand’s visibility with a smaller budget compared to traditional advertising budgets.

When using Instagram advertising, you have the flexibility to use ad timeframes as you wish. You can advertise at any time, update your ads as needed, and even withdraw them whenever you want. You manage a process that is entirely under your control.

The concept of Influencers, which has become a part of our lives and daily routines with Instagram, is one of your greatest helpers in reaching more people with your brand. Influencers, experts in their field on Instagram, are individuals whose opinions are trusted and sought after by their followers on social media. With these arguments in mind, when you want to promote your brand’s advertising on Instagram and reach more people, you can seek help and collaborate with these individuals referred to as Influencers.

Cost of Advertising on Instagram

Instagram ads use pricing options such as cost per click (CPC) and cost per thousand impressions (CPM), which are quite similar to those of the parent company (Facebook), as they reach users through Facebook Business Manager. Cost per click is calculated based on the number of clicks your ad receives, while cost per thousand impressions calculates a payment plan for you based on the ad’s cost for one thousand impressions.

Advertising costs on Instagram vary depending on several factors. The selection of the target audience is the most important aspect in terms of ad costs. In this regard, advertisements made by Influencers who have popular followings can be more expensive for advertisers. Properly determining, evaluating, and analyzing the budget will be very beneficial.

Methods of Advertising on Instagram with Admuch

The stages of advertising on Instagram with Admuch consist of the following steps:

• Start your ad campaign by defining your objective.
• Define your target audience.
• Determine the duration and budget for your ad.
• Choose the format for your ad.
• Ensure the controls of your ad.
• Monitor, track, and optimize your ad performance.