Instagram Ads
One of the most widely used social media platforms, Instagram is an application that allows for the free sharing of photos and videos. Users can upload visuals or media and edit them with the help of filters. Additionally, through the “stories” feature, they can make visual shares that are deleted within 24 hours, allowing them to share details throughout the day with their followers.
With a current user count approaching approximately 1.5 billion, Instagram has become a tremendous digital platform for advertisers. It’s understandable why a social media medium with such a vast and extensive user base is so preferred by advertisers.
Even though Instagram has fewer users compared to its parent company, Facebook, it is preferred as a digital advertising medium due to the visual richness of its ad types and its ability to reach target audiences. Instagram ads, also known as Instagram Ads, can be referred to as a payment method intended to publish sponsored content. Since Instagram is a visual social media platform, ads on Instagram predominantly consist of posts accompanied by visuals rather than text.
We can closely examine a few tips for an impressive and successful advertisement on Instagram:
- Identify your target audience correctly. The first step in both traditional and digital advertising is accurately determining your target audience.
- Ensure the harmony between your brand and the advertisement created for your brand, as well as the people you collaborate with. Users are extremely sensitive to this harmony in choices.
- Use high-quality visuals and rich content in your ads. Since Instagram is truly a visual platform, ensure that your ads comply with these standards.
- Take your customers’ feedback into account and, if necessary, update the visual and text content in your ads.
- Determine your ad’s budget and duration correctly. Set realistic goals.
Types of Instagram Ads
Instagram offers various types of ads:
Photo Advertising
Photo ads allow brands to promote their products and services with images that they believe will capture users’ interest. In this regard, it’s essential to ensure that the images have high resolution and to choose an image that aligns with the ad’s objective.
Video Advertising
Instagram ad videos are limited to a specific duration, usually 1 minute. This ensures that your ads reach users within this timeframe. Video ads provide an opportunity to showcase both your business and your products or services. Selecting videos with visually compelling content will yield healthier and more effective results for your brand.
Story Advertising
Story advertising, which is the most popular Instagram ad model today, is particularly used by influencers. By sharing a video that is relevant to your target audience in the story section, you can reach your users in shorter and more effective periods. It is recommended that the aspect ratio of the shared videos be 9:16.
Why Advertise on Instagram?
Because Instagram is a platform with a wide reach and a high number of users, any brand that wants to engage with users should be present on this social platform. From this perspective, advertising on Instagram is quite essential for advertisers.
When advertising on Instagram, you have the opportunity to select your target audience. This allows you to determine who your ad will reach, where it will appear on users’ homepages, and distinguish users’ interests, likes, and interactions with other pages.
From a cost perspective, Instagram allows you to allocate a smaller budget, and it assists you in advertising without the need for an advertising agency. You can increase your brand’s visibility with a smaller budget compared to traditional advertising budgets.
When using Instagram advertising, you have the flexibility to use ad timeframes as you wish. You can advertise at any time, update your ads as needed, and even withdraw them whenever you want. You manage a process that is entirely under your control.
The concept of Influencers, which has become a part of our lives and daily routines with Instagram, is one of your greatest helpers in reaching more people with your brand. Influencers, experts in their field on Instagram, are individuals whose opinions are trusted and sought after by their followers on social media. With these arguments in mind, when you want to promote your brand’s advertising on Instagram and reach more people, you can seek help and collaborate with these individuals referred to as Influencers.
Cost of Advertising on Instagram
Instagram ads use pricing options such as cost per click (CPC) and cost per thousand impressions (CPM), which are quite similar to those of the parent company (Facebook), as they reach users through Facebook Business Manager. Cost per click is calculated based on the number of clicks your ad receives, while cost per thousand impressions calculates a payment plan for you based on the ad’s cost for one thousand impressions.
Advertising costs on Instagram vary depending on several factors. The selection of the target audience is the most important aspect in terms of ad costs. In this regard, advertisements made by Influencers who have popular followings can be more expensive for advertisers. Properly determining, evaluating, and analyzing the budget will be very beneficial.
Instagram Ad Specifications and Dimensions
Post ads on Instagram use visuals to promote your brand’s products or services in the Instagram feed. You can use square, landscape, and vertical formats.
- Square: Minimum 600 x 500 pixel resolution.
- Landscape: Resolution higher than 600 x 315 pixels.
- Vertical: Images with a minimum resolution of 600 x 750 pixels.
Video ads are one of the most commonly used ad types on Instagram. You can upload video files that are smaller than 4 GB and up to 120 seconds long. You can also add a file with SRT format for subtitles. This ad type has three different formats based on aspect ratio: square (1:1), horizontal (16:9), and vertical (4:5). You can create a slideshow from multiple images with a 15-second limit.
Story ads are visual and video content that appears when users tap through Instagram stories in their feed or explore section. Being seen in a user’s feed is one of the most effective ad types. The recommended aspect ratio for visual content in views is 9:16. Instagram divides videos longer than 15 seconds into 15-second segments. Story ads are among the easiest and most enjoyable Instagram ad formats to follow, as they are perceived by users as part of a stream.
Reels ads are displayed to users in short videos on Instagram Reels. These ads use a time frame of about 15 seconds.
IGTV ads are commercials shown in Instagram’s long videos. Advertisers can use videos ranging from 15 seconds to 10 minutes in length.
Methods of Advertising on Instagram with Admuch
The stages of advertising on Instagram with Admuch consist of the following steps:
- Start your ad campaign by defining your objective.
- Define your target audience.
- Determine the duration and budget for your ad.
- Choose the format for your ad.
- Ensure the controls of your ad.
- Monitor, track, and optimize your ad performance.
You don’t need an Instagram account to advertise on Instagram. You can advertise on Instagram by connecting your ads to your Facebook page, and they will be visible to users. However, having an Instagram account can be more beneficial for your brand. By doing so, you can offer users the opportunity to follow you and discover more about your brand.
The variability in Instagram advertising prices is determined by the type of ads. Prices are calculated per impression (CPM), so there is no single answer regarding pricing. After planning your ad campaign and budget evaluation, you can set your own budget range and manage the advertising process yourself. Furthermore, as of 2023, on Instagram, a campaign can start with an average daily budget of around 30 TL.
Paying for advertising on Instagram is a straightforward process. Follow these steps:
- Go to your profile and tap the ‘Menu’ icon in the upper right corner.
- Click on ‘Settings & Privacy’ and then select ‘Business.’
- Next, choose ‘Ad Payments’ and tap on ‘Payment Methods.’
- Here, you can select a payment method linked through Facebook. You can also add various payment methods, such as credit cards or debit cards.”
Given Instagram’s large user base and extensive reach, it makes sense for any brand looking to engage with users to consider being present on this social media platform. With such a vast user base and reach, advertising on Instagram has become an effective marketing method for brands in recent years.
Through sponsored ads on Instagram, you can add tags to the visuals of the products you have used in your advertisement. This allows users to become interested in the market you are in, and through sponsored ads, you can interact with your advertisements and content in every way, from likes to comments. This way, you can acquire more potential customers, promote your products and services, and increase your brand awareness.
To open an advertising account on Instagram, first go to your “Profile” and tap the icon in the “Top Right Corner.” Then, go to “Settings & Privacy,” followed by “Account Type and Tools,” and tap on “Switch to Professional Account.” Select “Business” by choosing the field that best describes your advertisement or, in other words, your business. After these steps, you will have an Instagram business account. Finally, complete your advertising account with the recommended tips provided to you.
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