Google Ads (Adwords)
Google Ads, a marketing service developed by Google, which stands out as the most prominent search engine name in the world today, is an advertising tool aimed at displaying your brand’s advertisements. Google Ads is a digital marketing technique that provides numerous benefits to increase the visibility of your brand and reach a broader target audience.
As traditional advertising has transitioned to digital in today’s world, staying outside technological innovations will be detrimental to the recognition of your brand. At this point, Google Ads has become one of your advertising partners that offer services in the most preferred digital advertising field today. Approaches evolving according to changing consumer behaviors and habits have started to enter the realm of the digital world. The building blocks of digital advertising are formed by the internet. As Google is the giant among search engine names, the data it gathers ensures that you encounter the most accurate advertisement. With Google Ads, you can reach your target audience quickly and effectively in a short amount of time. Of course, in order to manage this process efficiently and to receive professional service, working with digital media planning agencies will be the right decision for your brand.
How Does Google Ads (Adwords) Work?
One of the leading figures in digital advertising, the reason why Google Ads is so favored by users is because Google is a vast search engine. The most prominent advantage Google Ads (Adwords) offers to users is the ability to track every stage of the advertising process. Brands that opt for Adwords advertising can view user rates and sales figures in their current forms at every stage of the process.
The stages of Google Ads can be summarized as follows:
- Determining the keywords that will highlight your brand in search engines
- Ensuring your brand meets the right target audience
- Determining the optimal budget to ensure your ads reach the defined target audience
- Making your brand favorable in terms of mobile applications
- Maintaining the rate of your current customers while also acquiring new ones
- Enhancing the visibility of your brand
- Ensuring your advertisement moves up in the ranking on search engines
- Monitoring your digital advertising budget
- Understanding the demographic structure of your target audience
- Conducting effective and accurate marketing activities to reach targets
- Managing the flow and traffic of the website
- Boosting not only the recognition of your brand but also your turnover
- Delivering the services or products your brand offers to your customer base through suitable advertising channels with Google Ads.
Why is Google Ads Important?
Google Ads (Adwords) is an advertising service that allows you to reach individuals through Google and broadcast ads across the internet. With recent developments in the digital realm, Google Ads offers professional solutions in online advertising. Google Ads also serves as an advertising service that boosts the brand value of e-commerce businesses and aids in their growth. By choosing the most ideal marketing method in light of the targeted audience, with Google Ads, you manage to incur low costs while achieving high returns. Google Ads (Adwords) advertisements are displayed in Gmail, Google Play, YouTube, maps, as well as designated sections for advertisements.
Today, Google is now considered a pioneer in the digital advertising world. Advertising on Google not only strengthens the competitive power of your brand but also increases your market share in the sector you operate in.
Google Ad Models
Search Network Ads
This is the most well-known type of advertisement. Internet users see this ad model on the search engine results page and tabs. The search network ads space next to searches on Google provides the opportunity to reach target audiences through text.
Display Network Ads
Among Google ad models, this is used to increase interaction with users. It’s frequently used to create new opportunities for brands. The display network ad model brings you even closer to your target audience.
Shopping Ads
Within Google’s advertising models, this is the most preferred advertising model for websites that offer e-commerce services. It ensures that products are presented to users in the shortest way possible. With this feature, it provides significant benefits to both sellers and users.
YouTube Ads
YouTube ads, which are one of the most effective advertising models in reaching the target audience, are a high-return Google advertising model. YouTube is at the forefront of social media platforms where video ads are displayed, making it an extremely valuable platform for advertisers.
Remarketing Ads
With remarketing ads, you can reach target audiences who have interacted with your brand. Visual advertisements are predominantly preferred in this area. The most commonly used remarketing ads are typically on Google, Instagram, and Facebook.
Targeting in Google Ads
Ad targeting is essential for a successful ad campaign in Google Ads. Reaching your targets holds significant importance in online advertising. For this, the timing of the advertisement and the correct determination of the target audience is necessary. Google Ads elevates you and your brand in the digital medium by offering many methods for targeting your ads.
Advantages of Google Ads
Google Ads helps you present your ads to a specific target audience by knowing which terms users use while searching online.
Google Ads allows advertisers to customize their campaigns to focus on specific keywords, demographics, geographical locations, and even specific websites.
Google Ads offers the ability to measure and analyze the performance of an ad in real-time. This helps determine which strategies are working and which ones need adjustments.
While the results of SEO efforts take time, Google Ads delivers instant results. Your ad starts to appear immediately after launching a campaign.
With the ad scheduling tools within Google Ads, you can set your ads to be displayed on specific days and hours as you wish. You can determine whether your ad will be shown during weekdays or weekends or during which time frames. In other words, based on your brand and sales strategy, you can easily take advantage of the options to display your ads between the days and hours you determine.
There is no fixed cost plan for Google ads. You can determine your starting budget yourself. Or, you can get budget consultancy service and recommendations from Google Ads experts suitable for your brand. However, if we look at an average pricing with approximate cost values, the Google Ads advertising cost consists of the monthly ad fee and ad setup fee.
CPC, which stands for “Cost Per Click” in English, means “Tıklama Başına Maliyet” (Cost Per Click) in Turkish. By definition, it represents an approximate amount charged for each click made on your advertisement. Cost Per Click (CPC) refers to the fee that advertisers pay for the ad service each time their advertisement is clicked on. Naturally, this charge varies according to the number and rate of clicks.
Quality Score is a tool used to provide information about how your ad quality and brand value rank in comparison to your competitors, i.e., other advertisers. This scoring method is measured on a scale from 1 to 10. A high Quality Score means that, compared to your competitors, your keyword, your advertisement, and your landing page have more relevant content and are beneficial.
Google Ads advertisements can be seen on Google’s Display Network. Once you’ve created and started publishing your Google Ads content, your ads are displayed on various web pages in different sections, depending on the platforms you’ve chosen, the audiences you’ve targeted, and the types of ads you’ve created. When internet users search for the products or services you offer, your ad is displayed in the advertising spaces provided by Google, thus increasing the visibility of your brand.
The most noticeable difference between Google Ads and SEO is that when you opt to advertise with Google Ads, you appear in Google searches in front of your target audience and customers. However, SEO serves a different purpose in terms of usage. SEO is the term given to the entirety of efforts made to get your website ranked higher in all search engines.
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