Promotional Film Shooting
Promotional videos are video contents that narrate the stories of brands or businesses, stretching from their inception to the present day. Through an effective promotional video that best represents themselves, companies can reach their target audience in a shorter time, thereby increasing their brand recognition. Advertisements that contain every detail from their history, including establishment stories, concepts of vision and mission, production projects, and are enhanced with quality visual content and striking effects, substantially contribute to businesses.
Promotional film services serve as a communication tool that allows a company to convey its areas of activity within the market to the target audience in the most effective and swift manner. With this service, how the company was established and how it reached its current state is narrated in a creative way. Nowadays, many brands use video contents prepared for corporate promotion as a marketing strategy, which allows them to both strengthen their image and acquire new customers. Especially in processes like meetings and presentations, opting for video content becomes a significant communication tool that conveys the corporate structure, vision, and mission of the brand. Acquiring services from professional video production companies in the field for promotional film shootings plays a crucial role in promoting your brand.
Promotional films offer numerous advantages to brands:
- They play a significant role in conveying a brand’s corporate and trustworthy image to individuals.
- Thanks to their impressive and memorable nature, they interact with target audiences quickly and effortlessly.
- Corporate video services contribute to the brand beyond what is immediately visible.
- By sending promotional films to dealers and potential customers involved in collaborations, brands can make their advertisements in an impactful way.
- Companies can elevate their goals above their potential with the help of promotional films.
- Through social media tools, they can extend their vision globally with promotional films.
- Particularly in crowded organizations, fairs, or events, the brand’s recognition is enhanced with the use of a promotional film.
How to Shoot a Promotional Film?
A promotional film serves as a medium of interaction that narrates the identity process of your brand. Therefore, promotions that are planned and executed by professionals who are experts in their fields significantly contribute to companies. The planning of the promotional film is carried out in accordance with briefs provided by the brands.
When planning the production stage of the film, it is determined what will be showcased within the film’s content, and which theme will be processed over which subject. A promotional film, in its most basic form, should have a concise and fluid narrative. Following this, a script is prepared for the video shoots, production planning is carried out, and then the filming takes place. Using the prepared footage, the editing stage is entered where video and sound effects are crafted. After the audio and editing processes, the promotional video is completed. The most distinctive feature of a high-quality promotional film is the ability to best represent your brand to your target audience and working with a professional team.
How Long Does It Take to Shoot a Promotional Film?
The duration of a promotional film shoot and its completion varies depending on the script process and production stages. The production time takes approximately 10 days, and the promotional film is delivered to the brands after an average of about 15 days, which includes the editing, sound, and effects processes.
Promotional Film Shooting Fees
The fees for a promotional film vary according to each brand’s needs and requests. Determining factors such as pre-production script preparations, shooting location, characteristics of the venue, number of days allocated for shooting, variety of technical materials and equipment to be used, audio or voice-over services, and visual effects play a significant role in the pricing of the promotional film. As a result, each promotional film project differs from one to another. The charges can be determined according to the size of the production to be carried out.
Types of Promotional Films
There are several types of promotional films:
Brands that produce corporate promotional films use this specific type of promotional film to introduce their products or services. The corporate identity is emphasized, and the image of the brand to be promoted is strengthened by using messages about the visions of the individuals or team behind the brand.
Product promotional films are shoots conducted to introduce new products launched into the market by a brand. These films can be prepared with video footage, images, and special effects graphic programs. They aim to explain the features of the products while also promoting their intended uses.
Event, dilimizdeki adı ile etkinlik tanıtım filmi; hedef kitleye yönelik fuar, seminer, sempozyum, organizasyon ve başka etkinlikleri düzenlemek için yapılan bir tanıtım filmidir. Gerçek görüntüler eşliğinde görsel ve etkileyici efektler yardımıyla hazırlanabilen tanıtım filmleri türlerindendir.
This is a promotional film designed to attract more users to the brand’s website and promote its products/services. Particularly used by e-commerce sites, the website promotional film increases the viewing rate of content and user engagement.
In the digital world where social media advertising is increasingly popular, terms like “Influencer” and “YouTuber” are becoming more common. Having your promotional film published on a YouTube channel by popular individuals with many followers can quickly promote your brand to a wider audience.
How Should a Successful Promotional Film Be?
The production of a promotional film plays a significant role for businesses. It is designed to highlight a brand, its products, or services, to increase its recognition and attract the interest of the target audience, thereby facilitating the brand’s growth. A successful and good promotional film must go through a well-executed production phase. Expertise and high-quality equipment are among the most essential elements. Working with professional production teams can be extremely beneficial for brands. A successful promotional film that reaches its target audience should be engaging, as well as simple, fluent, and concise. The duration of the promotional film should be neither too long nor too short; it should be of a length that maintains the viewer’s attention without distraction, which increases the success of the film. The quality of the video and the effects used are as important as the voiceover. A good voiceover, coupled with well-chosen music that can enhance the viewer’s perception of the brand without being distracting, is crucial. In promotional film shooting, especially high-quality camera and sound/light equipment should be used because better equipment means better video content. Additionally, the use of special effects programs will make your promotional film stand out.
Having a promotional film that has gone through a successful scriptwriting process, well-edited, and completed with special equipment will strengthen your corporate identity and brand image, moving you higher up in your industry. In summary, a good corporate promotional film features a creative process from the scripting phase to the production phase. With a good promotional film, you can reach your target audience visually and audibly, impress your current customers, and create a brand image that reflects the quality of the products or services you offer.
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