Google Ads (Adwords)

With the ad scheduling tools within Google Ads, you can set your ads to be displayed on specific days and hours as you wish. You can determine whether your ad will be shown during weekdays or weekends or during which time frames. In other words, based on your brand and sales strategy, you can easily take advantage of the options to display your ads between the days and hours you determine.

There is no fixed cost plan for Google ads. You can determine your starting budget yourself. Or, you can get budget consultancy service and recommendations from Google Ads experts suitable for your brand. However, if we look at an average pricing with approximate cost values, the Google Ads advertising cost consists of the monthly ad fee and ad setup fee.

CPC, which stands for “Cost Per Click” in English, means “Tıklama Başına Maliyet” (Cost Per Click) in Turkish. By definition, it represents an approximate amount charged for each click made on your advertisement. Cost Per Click (CPC) refers to the fee that advertisers pay for the ad service each time their advertisement is clicked on. Naturally, this charge varies according to the number and rate of clicks.

Quality Score is a tool used to provide information about how your ad quality and brand value rank in comparison to your competitors, i.e., other advertisers. This scoring method is measured on a scale from 1 to 10. A high Quality Score means that, compared to your competitors, your keyword, your advertisement, and your landing page have more relevant content and are beneficial.

Google Ads advertisements can be seen on Google’s Display Network. Once you’ve created and started publishing your Google Ads content, your ads are displayed on various web pages in different sections, depending on the platforms you’ve chosen, the audiences you’ve targeted, and the types of ads you’ve created. When internet users search for the products or services you offer, your ad is displayed in the advertising spaces provided by Google, thus increasing the visibility of your brand.

The most noticeable difference between Google Ads and SEO is that when you opt to advertise with Google Ads, you appear in Google searches in front of your target audience and customers. However, SEO serves a different purpose in terms of usage. SEO is the term given to the entirety of efforts made to get your website ranked higher in all search engines.